The Pediatric Nursing Certification Board has joined with the National Certification Corporation to raise public awareness about two key nursing roles for children with serious, life-threatening conditions: acute care pediatric and neonatal nurse practitioners.
This national public service announcement campaign, Trained to be Different, was created to inform and reassure parents and families that there is information, support, and guidance for them, and specialized health care providers for their extremely ill and vulnerable children. Parents do not plan on their newborn or child needing intensive care, and they often do not know how to navigate this new reality within the health care system.
We invite you to watch and share the video, filmed prior to the 2020 pandemic. We are grateful to the families, CPNP-ACs, and staff at Ann & Robert H. Lurie Children’s Hospital in Chicago for allowing us to film their day.
Acute care pediatric and neonatal nurse practitioners are a constant on the child’s health care team. Their unique graduate-level education and training allow them to partner with members of the health care team to facilitate the best available outcomes. When a newborn or child is seriously ill, families need to know who provides their child’s specialized care and they need the reassurance that comes with that knowledge.
PNCB is the only accredited certification board for Acute Care Pediatric Nurse Practitioners (CPNP-ACs). PNCB certifies more than 3,400 CPNP-ACs. More than 50,000 nurses and nurse practitioners hold PNCB certifications. NCC is the only nationally accredited certification organization for Neonatal Nurse Practitioners (NNPs). In addition to the 6,395 nationally certified NNPs, there are over 99,000 NCC-certified health care professionals in the obstetric, neonatal and women's health care specialties.
Distribution for this PSA campaign includes broadcast and cable TV along with CNN Airport Network in major designated market areas across the country and is expected to generate over 100 million impressions.